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Top 10 reasons why we love Webflow and why you'll probably love it too.

Why we choose Webflow for web development?

Implementing new tools into your online infrastructure is no joke. It can actually take lots of work, and doesn’t necessarily deliver. But sometimes, there’s a new tool on the block, a new application that just steamrolls your current approach to web design, development, and content management, opening up new opportunities and stimulating growth.

We believe Webflow is one of those tools.

Webflow’s flexibility makes it the solution to a number of challenges bottlenecking growth. It’s powerful enough to be the backbone of your development department, and versatile enough to play a smaller, but still integral role as your marketing team’s landing page machine. Webflow closes the gap between what you can imagine and what you can prototype, then bring to life.

1. Close the gap between visual design mocks and the final website.

If you don’t eat, sleep, and breathe web design, and most of our clients don’t, it can be tough to visualize a live website from static mockups. A static, two-dimensional mockup only tells half the story, leaving out all the interactive elements that set great websites apart from okay ones.

Webflow’s live prototyping removes the guesswork and lets clients experience the design before signing off on it. The fact that we can quickly give our clients a live prototype to interact with will boost their confidence, and set more concrete expectations for both us and our client.

2. Faster iterations during the design review process.

Webflow lets us finalize projects faster, without sacrificing quality. We get initial designs into our clients’ hands in days, not weeks. And we are able to implement clients’ changes with ease, moving the final product closer to launch and decreasing time between client approval and version iterations.

Prototyping with Webflow means we can make design and content changes in the same environment, and push them live with a click. Instead of sending our client static mockups, we can deliver a live staging site to review, make real-time changes, and complete the approval process in a fraction of the time.

3. Custom client-facing CMS.

With Webflow CMS, we can choose exactly which elements the client can customize and modify, so you don’t need to be afraid of breaking anything. Webflow’s Editor gives our clients access to their content in a controlled environment so you can focus on building the site’s content, without fear of bringing it all crashing down.

Of course, the Editor does much more than let clients edit static content right on the live website. It’s also where you can manage the dynamic collections, so you can draft and publish blog posts, case studies, even new products.

4. Build landing pages faster and more easily.

Landing pages play a vital role in any marketing campaign, and Webflow is an epic tool for creating them. Learn how to use Webflow CMS as a landing page generator, using Webflow’s dynamics lists to create customizable, highly targeted landing pages.

We set our clients up with dynamic landing page templates you can use to build landing pages on your own, or create them from scratch.

5. Better fidelity between mockups and live site.

Every designer knows this moment: finally seeing the live website after months of slaving over mockups, only to think, “This looks ... different.”

When designers and devs are siloed, there can be gaps between the client-approved designs and the fully developed website.

But when designers are working in Webflow — manipulating HTML, CSS, and JS instead of pixels — they can produce production-ready, pixel-perfect designs on their own, closing the gap between design and development.

6. More accurate interactions.

When designers actually build their own interactions, they can be more creative — and find it much easier to communicate what they’re looking for. Without a live example to discuss and work with, talking about interactions can turn into a game of telephone.

Webflow gives designers the tools to create their unique interactions, from hover states to auto-loading elements. When the tools to animate are more accessible to the creatives, the border get pushed and a new baseline of awesome is set.

7. Put creativity first.

Prototyping and developing with Webflow gives designers direct access to the final product, shifting the current design-development paradigm and helping designers unleash their creativity straight to the web, without mediation.

8. Bye-bye, plugins.

Plugins for popular content management systems (CMSs) like WordPress have become the leading solution for adding site functionality in a fraction of the time it would take to develop your own version.

But anyone who’s actually managed a site full of plugins can tell you an anthology’s worth of horror stories.

The thing is: plugins have shelf lives. They require (seemingly constant) updates to keep up with the ever-changing web. Plus, plugins can require micromanagement, can behave… unpredictably, and support for them can vanish entirely.

So remove the worry of plugins and curious clients bringing down live sites after making some “custom” changes. No client-facing plugins means less worry and a more stable final product.

9. Walk the same walk, talk the same talk.

Handing a half-coded website to another developer can be tough. Typically, the developer taking the hand-off has to spend time orienting themselves to the previous developer’s methods and habits. Webflow helps keep the code approach consistent, so projects become more collaborative — and faster to ship.

10. Dramatically shorten development time.

Creating more value for our clients by dramatically reducing development times, condensing the project schedule, and freeing up time for other tasks like SEO and design. We can develop high-level functionality in a fraction of the time it’d take to build when hand-coding.

Plus, Webflow designs are responsive by nature, so whatever we build for desktop will automatically cascade down to tablet and mobile options. Inside the Webflow Designer, we can easily tweak mobile variations, creating the “on-the-go” experience our client needs.

Achieve innovation by simplification.

Webflow doesn’t just streamline our design process — it also improves the relationships with clients. Faster turnaround times can mean getting to market sooner, opening up more opportunities for our clients. Using Webflow for design and development future-proofs websites for redesigns, updates, and changes. It's the asset your company hasn’t discovered yet.

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